{"id":849,"date":"2017-07-04T10:04:25","date_gmt":"2017-07-04T08:04:25","guid":{"rendered":"http:\/\/blog.rivieraholidayhomes.com\/?p=849"},"modified":"2018-08-09T12:09:24","modified_gmt":"2018-08-09T10:09:24","slug":"le-social-media-au-coeur-de-lactivite-touristique","status":"publish","type":"post","link":"https:\/\/blog.rivieraholidayhomes.com\/fr\/le-social-media-au-coeur-de-lactivite-touristique\/","title":{"rendered":"Le Social M\u00e9dia au c\u0153ur de l\u2019activit\u00e9 touristique\u00a0!"},"content":{"rendered":"
\t\t\t

Aujourd\u2019hui, le\u00a0Social M\u00e9dia<\/strong>\u00a0prend une place de plus en plus importante dans la vie de chacun de nous. Nous passons en moyenne entre\u00a030 minutes et 1 heure par jour sur les r\u00e9seaux sociaux<\/strong>\u00a0(ce chiffre ne fait qu\u2019augmenter).<\/p>\n

Maintenant, parlons-en au niveau\u00a0professionnel<\/strong>, et plus particuli\u00e8rement dans le milieu du\u00a0tourisme<\/strong>.<\/p>\n

Nous voyons sans arr\u00eat les \u00e9volutions des\u00a0tendances<\/strong>\u00a0avec la\u00a0digitalisation<\/strong>. Plus pr\u00e9cis\u00e9ment au niveau du comportement de chaque\u00a0voyageur<\/strong>\u00a0sur\u00a0internet<\/strong>, qui ne cesse de changer chaque saison, entre autre avec la mont\u00e9e en puissance des plateformes de r\u00e9servations comme\u00a0AirBnB<\/strong>,\u00a0Booking.com<\/strong>,\u00a0Homeliday<\/strong>\u00a0ou encore\u00a0TripAdvisor<\/strong>\u00a0privil\u00e9giant les courts s\u00e9jours avec des commissions extravagantes allant de 3% \u00e0 17%, ceci ne laissant pas de place aux petits\u00a0!<\/p>\n

C\u2019est pourquoi d\u00e9velopper ses\u00a0r\u00e9seaux sociaux<\/strong>\u00a0d\u2019entreprise<\/strong>\u00a0va permettre d\u2019ici 2018 de contourner en partie ces g\u00e9ants, car oui, on peut commencer \u00e0\u00a0r\u00e9server<\/strong>\u00a0des\u00a0produits<\/strong>\u00a0\u00e0 partir de\u00a0Facebook<\/strong>, en incitant le prospect \u00e0 aller r\u00e9server directement sur votre site\u00a0!<\/p>\n

Vous me diriez mais comment\u00a0?<\/strong><\/p>\n

1\/\u00a0ACQUISITION !<\/strong><\/h2>\n

Tout d\u2019abord, cr\u00e9ez une\u00a0communaut\u00e9<\/strong>\u00a0cibl\u00e9e<\/strong>. Servez-vous des\u00a0int\u00e9r\u00eats<\/strong>\u00a0communs de vos futurs potentiels clients avec\u00a0votre<\/strong>\u00a0activit\u00e9<\/strong>. Dans notre cas, nous faisons de la\u00a0location vacance<\/strong>, nous ciblons les individus ayant de l\u2019int\u00e9r\u00eat pour le\u00a0voyage<\/strong>,\u00a0les vacances<\/strong>, dans une tranche d\u2019\u00e2ge plus ou moins large suivant votre cible, dans le cadre de\u00a0Facebook<\/strong>.<\/p>\n

Publiez du contenu \u00e0 votre guise, mais de qualit\u00e9 afin de favoriser le partage de publication, afin d\u2019augmenter votre visibilit\u00e9 et votre communaut\u00e9. Publiez\u00a0:<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Vos biens en location<\/strong><\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Des paysages ou vos biens sont localis\u00e9s<\/strong><\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Des \u00e9v\u00e8nements pouvant int\u00e9resser vos prospects<\/strong><\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Le facteur humain doit \u00eatre pr\u00e9sent\u00a0! Les vacanciers croient de plus en plus parler \u00e0 des robots programm\u00e9s\u00a0!<\/strong><\/p>\n

 <\/p>\n

Au niveau d\u2019<\/strong>Instagram<\/strong>, les\u00a0#<\/strong>\u00a0vont \u00eatre vos meilleurs amis\u00a0! Recensez dans un tableau ceux qui concernent directement votre activit\u00e9.<\/p>\n

3 astuces pratiques pour cr\u00e9er votre communaut\u00e9 :<\/p>\n

1-<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Utiliser les # afin de rentrer en relation avec des communaut\u00e9s<\/strong><\/h3>\n

M\u00e9<\/strong>thodes<\/strong>\u00a0:<\/strong><\/h3>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Utiliser les # que vous avez list\u00e9s<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Commentez et likez les publications qui vous paraissent les plus pertinentes.\u00a0<\/strong><\/p>\n

2-<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0S\u2019abonner \u00e0 des comptes influents et devenir proche d\u2019eux,<\/strong><\/h3>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Influenceurs<\/strong>\u00a0(celui qui poss\u00e8de une notori\u00e9t\u00e9 dans votre secteur)<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Des comptes perso\u00a0: seulement si le contenu de leurs comptes concerne exclusivement votre secteur.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 S\u2019envoyer des likes, des commentaires\u2026\u00a0<\/strong><\/p>\n

3-<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0S\u2019abonner \u00e0 des abonn\u00e9s de comptes influenceurs afin qu\u2019ils s\u2019abonnent \u00e0 vous<\/strong><\/h3>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Il faut que leurs comptes soient actifs, et enrichis de contenu souvent.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Principe du Followback<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Commenter\/liker, rentrez en contact avec eux<\/p>\n

La cr\u00e9ation de cette\u00a0communaut\u00e9<\/strong>\u00a0grandissante va petit \u00e0 petit devenir pertinente, de plus en plus de gens vont voir vos\u00a0publications<\/strong>, vos\u00a0services<\/strong>\u00a0et comprendre \u00e0 quel point vous \u00eates g\u00e9nial\u00a0!<\/p>\n

 <\/p>\n

2\/ LA CONVERSION<\/strong>\u00a0!<\/strong><\/h2>\n

Cr\u00e9e une\u00a0communaut\u00e9<\/strong>\u00a0c\u2019est bien, mais il ne faut pas la laisser dormir\u00a0! C\u2019est ici que nous allons parler de trafic vers le site web\u00a0!<\/p>\n

Pour compl\u00e9ter vos publications,\u00a0n\u2019h\u00e9sitez pas \u00e0\u00a0:<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Formuler des \u00ab\u00a0#\u00a0\u00bb<\/strong><\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Des Promotions<\/strong><\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Le lien vers votre site<\/strong><\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Les services premium que vous pouvez proposer (All inclusive par exemple\u2026)<\/strong><\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jeux concours<\/strong><\/p>\n

Bien \u00e9videmment, les services que vous proposez doivent \u00eatre exclusivement d\u00e9di\u00e9s aux r\u00e9servations sur votre site et non sur les portails.<\/p>\n

Dans le cadre du sponsoring Facebook, au plus votre audience est cibl\u00e9e, au plus elle sera pertinente et les clics vous couterons moins ch\u00e8re (cela d\u00e9pend de votre publicit\u00e9, du pays de votre diffusion \u2026), ainsi vous limiterez le taux de rebond de votre site web.<\/p>\n

Il vous est possible de dupliquer votre publicit\u00e9 sur Instagram. C\u2019est quelque chose que je d\u00e9conseille car je ne trouve pas \u00e7a tr\u00e8s pertinent encore, en esp\u00e9rant que d\u2019ici peut de temps, le d\u00e9veloppement de ce type de pub sera \u00eatre plus efficace\u00a0!<\/p>\n

3\/ La Fid<\/strong>\u00e9lisation<\/strong><\/h2>\n

A vous de satisfaire vos clients avec vos services in\u00e9galables\u00a0! Soyez humain, et derri\u00e8re vos clients dans toute les situations, car lorsqu\u2019on part en vacance, on laisse son cerveau \u00e0 la maison\u00a0!!<\/p>\n

Pour conclure, cr\u00e9er votre communaut\u00e9 d\u00e8s aujourd\u2019hui pour anticiper demain, et communiquer sur les tendance aupr\u00e8s de VOS prospects, et non ceux des \u00ab\u00a0g\u00e9ants\u00a0\u00bb\u00a0!<\/p>\n<\/div>\n\t\t<\/div>

\"\"
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Aujourd\u2019hui, le\u00a0Social M\u00e9dia\u00a0prend une place de plus en plus importante dans la vie de chacun de nous. Nous passons en…<\/p>\n","protected":false},"author":3,"featured_media":1315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-savoir"],"yoast_head":"\nLe Social M\u00e9dia au c\u0153ur de l\u2019activit\u00e9 touristique\u00a0! - Blog<\/title>\n<meta name=\"description\" content=\"Aujourd\u2019hui, le Social M\u00e9dia prend une place de plus en plus importante dans la vie de chacun de nous. 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